WASHINGTON (AFP) - Online advertising revenue fell five percent in the United States in the first quarter, the first year-on-year decline in seven years, according to figures released on Friday.
Online advertising takes a hit
Remember when Internet marketers said because online advertising is more accountable? Well, it hasn’t quite worked out that way.
In a shift, online ad spending dropped 5 percent in the first quarter to $5.5 billion, according to the Interactive Advertising Bureau.
Reality bites Internet as 1Q ad sales fall 5 pct
Internet advertising in the United States dropped 5 percent in the first quarter, marking the marketing medium’s first downturn since 2002 when the Web was still recovering from the dot-com bust.
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- WebFishery Driving Record Numbers of Qualified Prospects to Register for Webinars 2009/6/4 2:30:00 - Official UK Cat Watches website launches the New Year in style 2009/6/4 1:50:00 - Sunset Digital Books launches ‘Forests of the Night’, A fiction
VeriSign Partners With Web.com Marketer For SMBs
By displaying the VeriSign Secured Seal, businesses show visitors their site is secured using industry-leading SSL technology MOUNTAIN VIEW, CA — (Marketwire) — June 1, 2009 — VeriSign, Inc.
Krim sets new course for Bloomberg.com
Financial site to reach out to consumer audiences Company: Bloomberg Location: New York Title: Global head of Bloomberg.com Big move: Former Yahoo executive prepares Bloomberg.com for a consumer makeover.
ISP Pricewert shuttered for distributing spam
Internet service provider Pricewert, accused of participating in the distribution of spam and child pornography, has been shut down by a U.S. District Court judge at the request of the Federal Trade Commission (FTC). The court issued a temporary
Internet ad revenue falls 5 pct in first quarter
PHILADELPHIA - Internet advertising revenue is down 5 percent. The decline in the first quarter of 2009 represents the first year-over-year decline in seven years as the recession takes its toll even on the hardiest of ad sectors.
FT.com banks on mobile, Web tools
M.B. Christie, head of product management for the Financial Times’ FT.com in London, joined the organization about 2 years ago, after a stint as head of product development at Rightmove.co.uk, the U.K.’s largest property Web site.
Forrester: Microsoft Office in no danger from competitors
Microsoft Office is still the most prevalent productivity suite among enterprise customers, but 2010 could see more adoption of competitive suites as companies ponder their next investments in this area, according to a new report by Forrester Research.
LONDON - Duncan George, head of UK agency sales at AOL’s ad unit Platform-A, has left the company less than a month after the departure of its global president, Lynda Clazirio.
Rainbow Amps Up Interactive Ads
Cablevision System’s Rainbow networks, AMC, WE tv, Sundance Channel and IFC, says these futuristic highly prized interactive television applications will be available to a small part of it networks subscriber bases.
UPDATE 1-Internet companies agree to UK targeted ad rules
LONDON, March 3 (Reuters) - The world’s leading Internet companies including Google and Yahoo have signed up to a set of targeted advertising guidelines in Britain to provide consumers with greater privacy and protection.
Picnik.com Expands Its Executive Team, Hires New Chief Marketing Officer
Seattle - SEATTLE - Picnik.com, the world’s most popular online photo editor, today announced its recent hire of Lisa Conquergood as its chief marketing officer.
Direct marketer puts brakes on Web 2.0 content
By Ry Crozier Di Direct marketing company Salmat is installing technology to give it control over Web 2.0 content and assess in real-time the security of web pages accessed by staff.
- 1:12PM Click fraud surged to a new high in the final three months of 2008 as criminals had armies of hacked computers pretend to be customers checking out online ads, according to a report released on Wednesday.
While tweaking its search marketing, BabyAge.com drives up Q4 sales 300%
The holiday shopping season has traditionally been a slow period for , as shoppers put off buying necessities like strollers and high chairs in favor of gifts.
SEO Secrets for Locally Based Businesses
1. Define Geographic Key Phrases First, focus on key phrases before any search optimizations are executed. Define keywords that describe your business, product(s) or service(s). Next, marry those descriptive keywords with city or county locations.
Club World Casinos Foil Russian Spammers
Club USA Casino, and it’s parent company, Club World Casinos has warned their customers not to respond to e-mail asking people to sign up for participation in a supposedly new online gaming casino.
ABC Says Web Viewers Will Tolerate Twice the Ads
How Long Before an Online TiVo? NEW YORK (AdAge.com) — The web is about to get a little more like TV — minus the ad-skipping. ABC.
Citrix Online Wins Over 20 Awards in 2008
We are very pleased to be recognized by so many discerning organizations for our leadership in delivering innovative products designed for making our customers more successful, said Brett Caine, general manager at Citrix Online.
Online advertisers hammered by click fraud
Click fraud surged to a new high in the final three months of 2008 as criminals had armies of hacked computers pretend to be customers checking out online ads, according to a report released on Wednesday.
Email: Spam rises 150 per cent in two months
THE number of junk emails being sent to computer users around the world has risen more than 150 per cent in two months, as spammers fight back against efforts to shut them down.
Barrie Pace boosts natural search traffic on new e-commerce platform
Classic women’s apparel retailer , a unit of Hartmarx Corp. and No.
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Shoring Up The Online Advertising Biz
The online advertising business is in for a rough patch, especially for display advertising. The signs are everywhere.
ABC Says Web Viewers Will Tolerate Twice the Ads
How Long Before an Online TiVo? NEW YORK (AdAge.com) — The web is about to get a little more like TV — minus the ad-skipping. ABC.
Retailers spent 9% more on search marketing in ‘08, Efficient Frontier says
While spending on search marketing declined overall last year by 8% over 2007 in the U.S., spending by the retail industry rose 9%, search marketing firm says in its ‘U.S. Search Engine Performance Report: Q4 2008.
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Trust is important with internet marketing because of the increasing importance put on the value of product/service recommendations and the sheer volume of noise created by marketers trying to emulate what happens naturally on the social web. Learn More About…
Cell-phone spam still trails computer spam, with the typical cell-phone user receiving at most a few spam text messages per year rather than the thousands that may bombard their computer-based e-mail accounts. Continue Learning More About…
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Part One of this article can be found here Even with the cookie-type behavioral advertising technology, there was a way for users to prevent these ads from targeting them. Continue Learning More About…
SonicWall Combats Growing Spam Threats with Launch of Email Security 7.0 New Generation of Email Threat Protection Provides Powerful But Simple Solution To Email Attacks SonicWALL today launched the latest version of its Email Security solution Continue Learning More About…
With new automated tools to help them, spammers are getting better at cracking CAPTCHA (define) — a program that protects Web sites by generating and grading tests that humans can pass but computers cannot, according to the MessageLabs Intelligence Continue Learning More About…
US visits to online retail websites have declined for the eighth consecutive week: For the week ended Oct. Continue Learning More About…
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Q&A: Ralph Santana, Pepsi VP-Sports, Media, Interactive Marketing
Pepsi-Cola North America is a player in a wide range of sports.
Practical Ways to Use Web 2.0 in Your Business
Interview with John I. Todor, Ph.D., The Whetstone Edge, LLC Inside Scoop is an interview program conducted by CustomerThink founder Bob Thompson, featuring industry gurus, customer-centric business executives and technology innovators.
New E-mail Marketing Company, Campaign Fusion, Launches in Nashville
NASHVILLE, Tenn., Oct. 31 /PRNewswire/ — Campaign Fusion, www.CampaignFusion.com , a Nashville-based e-mail marketing and consulting services company, announced that they have officially launched operation.
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